FBS Nutrition
The Need For change
The old Full Boar branding was too focused around bodybuilders, and the brand were looking to expand their audience further into everyday gym goers. The plans were to launch their own brand of supps, alongside a new members-only paid portal across web and mobile.
What we did
We helped the team strip back their existing brand to the core values, curated moodboards to determine direction, tested colours, fonts and more... Until we settled on the branding. We then reskinned the website, members area and all marketing. Created 3D renders of the proposed product line, and designed a full collection of apparel.