↑ 6% CVR
A clearer, more stable journey removed friction and restored confidence at key decision points.
By Babes
We rebuilt By Babes on a stable Shopify foundation
↑ 19% Sales
Conversion improvements combined with smarter on-site mechanics translated directly into profit growth.
↑ 24% Cart Success Rate
A rebuilt cart experience reduced drop-off and improved completion through checkout.
Case
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The Brief
NOTE: This site was launched just before Q4, so the 3 Month stats may be slightly inflated due to increased propensity to puchase during this time, they will be reviewed again at the end of Q1.
By Babes came to MARCA with a self-built website that had become increasingly unstable. Conversion rate was falling, bugs were frequent, and the overall experience was creating friction for customers and the internal team alike.
The platform was no longer supporting growth. Instead, it was introducing risk, limiting experimentation, and undermining trust at the most important moments in the funnel.
The goal was to stabilise the store, rebuild it on a reliable foundation, and introduce smarter commercial mechanics that would not only recover performance but actively drive higher order values.
The SOLUTION
We rebuilt the By Babes store on a stable, performance-led Shopify foundation, removing the technical debt that had accumulated over time and eliminating the bugs that were damaging trust and usability.
Beyond stability, we focused on revenue optimisation. We introduced a custom-built cart bundle builder and a dynamic volume pricing block, designed to encourage larger basket sizes while keeping the experience intuitive and easy to use.
Every change was made with a single goal in mind: reduce friction, improve clarity, and make it easier for customers to buy more with confidence.
THE RESULT
The rebuild delivered immediate commercial impact.
Conversion rate increased by 6%, overall sales grew by 19%, and cart success rate improved by 24%, showing that more customers who start the purchase journey are now completing it.
More importantly, the store is now stable, easier to manage, and built to scale. Instead of firefighting bugs, the team can now focus on growth.
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