CRO
Theme Build
Custom Development
Cosmetics

P.Louise Cosmetics

Protecting long-term profitability through CRO & Retention strategies

↑ 34% CVR

A faster, more stable Shopify 2.0 build removed friction, fixed broken logic, and clarified the purchase journey.

↑ 25% AOV

Cart and checkout upsells, deeper PDPs, and loyalty mechanics encouraged higher-value baskets without disrupting flow.

↑ Profitability

By stabilising the platform, preventing exploitative behaviour, and introducing smarter revenue levers, the store now converts more traffic into sustainable profit.

Case
study

The Brief

P.Louise came to Marca with a Shopify store that was struggling under the weight of a slow, clunky uploaded theme. Conversion rate was dropping, site performance was poor, and users were exploiting theme bugs to manipulate cart and checkout behaviour, creating both revenue leakage and operational risk.

The site no longer reflected the strength of the brand, and instead of supporting growth, it was actively holding it back.

The goal was not just to refresh the look of the store, but to rebuild it on a modern, stable, performance-led foundation that could scale, convert, and protect revenue.

The SOLUTION

We installed a brand new Shopify 2.0 theme and fully customised it to match the visual identity and brand presence of P.Louise. From there, we rebuilt the store around conversion, clarity, and control rather than aesthetics alone.

We introduced upsells at both cart and checkout to increase basket size, implemented a loyalty scheme to drive repeat purchase, and created deeper PDPs and an enhanced About Us experience to build trust and emotional connection. Navigation, filtering, and search were redesigned to improve product discovery and reduce friction, while Chatloop was introduced to strengthen customer communication and support.

At the same time, we resolved the underlying structural issues that were allowing customers to exploit theme bugs, stabilising the checkout experience and protecting revenue. This wasn’t just a redesign — it was a technical and behavioural rebuild.

THE RESULT

Rather than focusing on surface-level improvements, this project was about restoring confidence in the platform.

The new store is faster, more stable, and significantly easier to use. Customers now move through clearer journeys, products are easier to discover, and the purchase process is far more secure.

Commercially, the introduction of upsells, loyalty, and deeper PDP storytelling has created a stronger foundation for long-term AOV growth and retention. Most importantly, the store now works for the brand, not against it.

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