THE POST-CLICK PLAYBOOK
Since the Andromeda release, post-click experience feeds back directly into ad delivery.
Your post-click page now influences how much traffic you get and what you pay for it.
We build the ad-matched page ecosystems that keep the algorithm on your side.
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95% of brands send every ad to the same pDP TEMPLATE.
Your team ships dozens of angles a week.
UGC, discounts, problem-aware hooks, founder stories. And almost all of it lands on one generic product page written for none of them.
That mismatch used to be a conversion-rate problem.
Now it's a delivery problem too.
Visitor lands somewhere that doesn't match what what they've just read.
Conversion falls — and the post-click signals Meta reads fall with it
Delivery optimises away from the ad. Reach narrows. CPMs climb.
Your best ads carry the biggest budgets — so they absorb the biggest penalty
Not one perfect page.
An Ecosystem.
We build a variant ecosystem matched to your creatives:
Story-led pages for UGC, advertorials for problem-aware traffic, offer pages for deal-hunters, comparison pages for the buyers weighing you against someone else.
Hook, imagery and claim carried through from ad to page, end to end — the congruency signals Meta is reading.
Message Matched
Every ad type lands on the page built for it
Super Fast Development
New pages in days, variations in 48 hours
Measured Success
Page specific metrics, shared weekly.
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does this sound
like your brand?
You're spending £5k+/month on paid social
You're shipping creative weekly but everything lands on the same PDP
Your CPMs or cost per result have climbed over the last 12 months
You're on Shopify
WHAT HAPPENS ON THE
The Call.
30 minutes.
Zero pitch until you've got the map.
We audit before we speak
Send us your top 5 ads and we map where every pound of spend currently lands.
You get the Ad-to-Page Map.
Every live ad, its destination, with the mismatches and the delivery risk flagged. Yours to keep either way.
If there's a fit, we'll show you the plan
Which pages we'd build first, in what order, and what it should do to cost per result.
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The results are
undeniable
Rapscallion Soda
→ +16% cold-audience CVR
Be Hydrogen
→ 75% of orders on subscription
and hundreds more...
Who are
marca
We are CRO specialists.
We're the post-click team behind some of the UK's fastest-growing DTC brands, and the landing page partner to leading paid social agencies.
Behavioural economics, conversion design and Shopify engineering — pointed at the metric your ad account actually feels: cost per result.
Shopify Specialists
Built to ship fast
