CRO
Replatform
Supplements

CNP

We replatformed CNP to Shopify and rebuilt their journey around conversion, retention, and speed, delivering major gains in conversion, AOV, and profitability.

↑ 40% CVR

A clearer, faster, and more intuitive shopping experience reduced friction and improved decision confidence.

↑ 25% AOV

Subscriptions, loyalty mechanics, and smarter upsell/cross-sell logic increased basket value.

↑ 30%+ Profitability

Operational improvements and stronger conversion translated directly into sustainable commercial gains.

Case
study

The Brief

CNP Professional, a prominent multichannel sports supplementation brand, approached Marca with growing concerns about their ecommerce infrastructure. Their legacy platforms were actively damaging the customer experience and creating significant administrative friction for the internal team.

These issues weren’t just technical — they were commercial. The site was difficult to manage, slow to iterate on, and frustrating for customers, ultimately contributing to a noticeable drop in revenue.

CNP needed more than a redesign. They needed a platform that could restore confidence, improve performance, and support long-term growth.

The SOLUTION

We replatformed CNP to Shopify, giving them a modern, stable, and flexible foundation built for scale.

Alongside the migration, we implemented a loyalty scheme and subscription service to increase retention and lifetime value, ensuring customers had more reasons to return rather than making one-off purchases.

To improve on-site performance, we introduced a super-fast Shopify theme with intuitive navigation, allowing customers to find what they need quickly and easily. We also layered in smart upsell and cross-sell mechanics to maximise revenue opportunities without disrupting the purchase flow.

Every change was made with one goal in mind: remove friction, increase clarity, and turn traffic into profit more efficiently.

THE RESULT

The rebuild delivered immediate and measurable impact.

Conversion rate increased by 40%, average order value rose by 25%, and overall profitability improved by more than 30%.

Beyond the numbers, CNP now operates on a platform that is easier to manage, faster to iterate on, and better aligned with long-term growth. Instead of fighting the system, the team can now focus on scaling the brand.

before
after
No items found.

BOOKA call

Fill out the form and get yourself booked in for a 100 point audit and a 1-1 chat with Sam to guide you through your next steps.

Thank you! We have received your request for a callback.

A member of our team will be in touch shortly.
Oops! Something went wrong while submitting the form.