Boostyour Store's revenue
without increasing your ad budget
Let us explain how boosting performance on-site delivers exponential returns at the top of the funnel, and how the team at MARCA can fine-tune your Shopify store to maximise it's performance, finding hidden revenue and boosting your bottom line.
CUSTOM THEME DEVELOPMENT
for Shopify & Shopify Plus
We design, build and launch both bespoke and template themes to help Shopify & Shopify Plus stores deliver a truly unique and powerful shopping user experience for our clients. All of our builds are mobile and CRO first.
we Build BespokE ShopifY Apps
to maxmise the way shopify stores work & enchance customer experiences.
From bespoke back-end features, custom API integrations and enhanced front-end functionality, our team can support you to launch a custom Shopify app. We understand that sometimes the feature you require may not be possible with your theme or a similar solution on the Shopify App Store.
Design That converts
identity that lasts
Your brand is what customers feel before they ever click “buy”. A consistent, effective identity cuts through the noise, builds trust, and supports growth. We make sure your creative foundation does exactly that.
What's
included
Competitor & Tech Stack Analysis
In-depth competitor analysis for tech stack, flows and UI.
Customer Journey Mapping
Full customer journey mapping for new acquisition & returning customers.
CRO-First Theme Customisation
Tailored layouts and UI that match your brand, not just a template.
App & Feature Integration
Plugging in tools that support subscriptions, bundles, loyalty, and more.
Custom Development & Advanced Functionality
Custom development to extend functionality beyond the app store.
Heatmapping & Behaviour Reporting
Detailed reporting using heatmapping for future testing.
Service
explained
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WHY
you need it
1
Migrations – Smoothly moving from Wix, Squarespace, WooCommerce, or custom sites into Shopify without losing SEO or data.
3
Fresh Start – Replacing a self-built or outdated theme with a tailored design that looks credible, loads fast, and grows with you.
2
New Launches – Building from scratch for founders who want a professional, conversion-ready store from day one.
4
Scalable Infrastructure – Clean build practices so the store doesn’t break when traffic or SKUs increase.
WHY
you need it
1
Migrations – Smoothly moving from Wix, Squarespace, WooCommerce, or custom sites into Shopify without losing SEO or data.
2
New Launches – Building from scratch for founders who want a professional, conversion-ready store from day one.
3
Fresh Start – Replacing a self-built or outdated theme with a tailored design that looks credible, loads fast, and grows with you.
4
Scalable Infrastructure – Clean build practices so the store doesn’t break when traffic or SKUs increase.
our
process
1
Discover
Understand your products, audience, and growth goals.
2
Design
Create clean, conversion-ready layouts tailored to your brand.
3
Build
Develop, integrate, and optimise with Shopify best practices.
4
Launch & Support
Smooth handover, training, and ongoing technical support.
Frequently Asked
questions
Hopefully these FAQs help to clear up some common pain points, however, if you're still struggling with anything then don't hesitate to get in touch.
Do you build bespoke themes or customise templates?
Both. We can build fully bespoke, or take a strong base theme and customise it so it feels unique to your brand, not like another template store.
What’s included in a Theme Build?
Competitor and tech stack analysis, customer journey mapping, CRO-first theme customisation, app and feature integration, custom development for advanced functionality, plus heatmapping and behaviour reporting.
Do you map the customer journey first?
Yes. We map the journey for new customers and returning customers so the store is built around how people actually buy, not how we hope they buy.
Can you integrate subscriptions, bundles, loyalty, and other apps?
Yes. We plug in the tools that support subscriptions, bundles, loyalty and more, and make sure they fit the UX properly rather than feeling bolted on.
What if we need functionality that isn’t on the Shopify App Store?
No problem. We can build custom functionality where needed, so you’re not boxed in by off-the-shelf features.
Can you help with migrations to Shopify?
Yes. If you’re moving from Wix, Squarespace, WooCommerce, or a custom site, we can migrate in a way that protects your SEO and avoids losing key data.
Do you consider SEO and site speed during the build?
Yes. We build with performance and SEO basics baked in: clean templates, sensible content structure, and speed-first decisions so you’re not fixing foundations later.
What happens after launch?
You get a smooth handover, training, and support so you can run the store confidently, and we can continue improving based on real user behaviour.
BOOKA call
Fill out the form and get yourself booked in for a 100 point audit and a 1-1 chat with Sam to guide you through your next steps.