ARPU £1.12
Strong early average revenue per user from launch.
Peach Power
New launch on Shopify
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2.65% CVR
Solid conversion rate for a first release, showing the experience is working.
45% CSR
Nearly half of users who add to cart complete checkout, indicating a low-friction purchase journey.
Case
study
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The Brief
Peach Power came to Marca ahead of launch with a clear ambition: build a high-performance ecommerce experience that works from day one.
Rather than risking a rushed, cosmetic launch that would need fixes later, Peach Power chose to partner with Marca to build a CRO-first, profitability-oriented store that could convert traffic effectively, capture early customer data, and give the brand a strong operational and commercial foundation.
With the nutrition and functional beverage category being highly competitive, it was critical that Peach Power’s first impression on Shopify was fast, clear, and built to convert - not just look good.
The SOLUTION
We architected Peach Power’s Shopify store with performance, clarity, and growth in mind from the start.
The build was structured around key commercial principles: support decision confidence, remove friction on the path to purchase, and enable early data capture so the brand could own and act on first-party customer insights.
We implemented clean navigation and intuitive product discovery, clear and persuasive product pages that communicate benefits quickly, and checkout flows optimised for conversion and ease on both mobile and desktop.
To support scalable marketing later, we stitched in measurement from the start - ensuring tracking, analytics, and customer segmentation tools were all ready to go. This means Peach Power isn’t just selling; it’s learning from every visit.
THE RESULT
Peach Power’s launch performance shows that the foundations are already working.
The site is converting at 2.65%, a strong figure for a first release, and early buyers are generating £1.12 ARPU, demonstrating that customers are engaging and spending from the outset.
Even at this early stage, the store delivers a smooth, intuitive experience with minimal friction, meaning first-party data can be captured confidently and used to fuel paid media, retention flows, and longer-term growth.
With a clear operational setup and analytics built in from day one, Peach Power now has a platform that can scale revenue intelligently.
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