CRO
Theme Build
Food & Beverage

Rapscallion Soda

We rebuilt Rapscallion Soda’s multichannel site into a clearer, CRO-first experience, delivering stronger conversion, higher AOV, and cleaner D2C analytics.

↑ 11% CVR (YoY)

A clearer, more intuitive D2C journey improved decision confidence and reduced friction.

60% Cart Success Rate (CSR)

A simplified checkout flow helped more customers complete their purchase.

↑ 18% AOV

Smarter bundling and improved product discovery encouraged higher-value baskets.

Case
study

The Brief

Rapscallion Soda came to Marca with a DTC website that was trying to support multiple commercial use cases while also acting as a gateway to their wholesale and trade operations. This created usability issues, clunky navigation, and poor-quality analytics that made it difficult to understand true DTC performance.

The existing setup blurred the lines between customer types, resulting in skewed metrics, unclear journeys, and unnecessary friction for everyday shoppers. Decision-making was harder than it needed to be, and optimisation efforts were being limited by noisy data.

The goal was to create a cleaner, CRO-first DTC experience, while building a separate, dedicated B2B platform that could serve trade customers properly without compromising consumer performance or insights.

The SOLUTION

We undertook a full redesign of the Rapscallion Soda DTC site, rebuilding it around clarity, speed, and ease of use. The new journey is simpler, more intuitive, and designed specifically for consumer behaviour rather than trying to accommodate multiple audiences at once.

In parallel, we built a separate B2B website to support wholesale and trade customers with a tailored experience that didn’t interfere with DTC flows or analytics. This separation allowed Rapscallion Soda to segment audiences properly, target messaging more effectively, and gain much cleaner performance data.

We implemented Klaviyo automations to streamline communication and retention, introduced a gated content area to support lead capture, and developed a custom, admin-friendly bundle tool to simplify inventory management and frontend flexibility.

This approach improved both customer experience and business intelligence.

THE RESULT

The new site delivered meaningful commercial impact.

Conversion rate increased by 11% year-on-year, average order value rose by 18%, and the cart success rate now sits at 60%, showing that more customers who start the journey are completing it.

Beyond the numbers, Rapscallion Soda now benefits from cleaner DTC analytics, clearer segmentation, and better insight into how different audiences behave. This has unlocked more confident decision-making and more effective marketing.

The store is now easier to use, easier to manage, and better positioned for scale.

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