↑ 58% CVR (Day 2)
A faster, clearer journey and CRO-first improvements removed friction at key decision points.
Syenti
We modernised Syenti’s existing theme and layered in CRO-first improvements, delivering immediate conversion gains and a faster, more scalable foundation for growth.
↑ 98% CVR (Day 21)
Sustained uplift showed the changes were structural, not just novelty-driven.
15% Increase in AOV
New bundling mechanics and improved product discovery encouraged higher-value baskets.
Case
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The Brief
Syenti came to Marca with a theme that didn’t need replacing, but it hadn’t been updated in over 18 months and was sitting around 11 versions behind. This caused performance issues, slow load times, and a degraded user experience that was actively impacting core commercial metrics.
While the design itself wasn’t the problem, the technical debt and lack of optimisation were holding the brand back. Alongside the required theme update, we also conducted a full CRO audit to identify fundamental issues in the customer journey that could be addressed during the rebuild.
The goal was not just to modernise the theme, but to use the update as a strategic opportunity to improve conversion, clarity, and scalability.
The SOLUTION
We began by updating Syenti’s existing theme to the latest version, resolving performance bottlenecks and restoring site speed. This immediately improved stability and load times, creating a stronger baseline for conversion.
Alongside this, we ran a full CRO audit, which surfaced key friction points across navigation, product discovery, and the purchase journey. Rather than treating these as future problems, we implemented the fixes during the update.
We introduced a new bundle builder to support higher-value purchases, redesigned the cart and navigation to reduce cognitive load, and rebuilt the collection and product pages to improve clarity and decision confidence.
To future-proof the platform, we also created new modular sections that allow the Syenti team to self-serve updates post–go-live, giving them greater control and flexibility without needing constant developer input.
THE RESULT
The impact was immediate and measurable.
On day one post-launch, Syenti saw a 58% increase in conversion rate, followed by a 98% uplift on day twenty one, confirming that the improvements were not temporary spikes but structural gains.
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