↑ 101% in CSR
Shifting to a fast, mobile-first setup stopped checkout drop-offs and doubled the customer sign-up rate.
Be Hydrogen
We migrated Be Hydrogen to a headless architecture, layering in UX-first design to unlock creative freedom, faster load times and higher conversion rates.
↑ 32% Increase in AOV
Instant page loads and simple navigation made browsing effortless, naturally guiding users toward higher-value baskets.
↑ 65% Subscription uptake
Optimised product pages and easy add-ons removed friction, sparking a massive surge in subscriptions.
Case
study
The Brief
Be Hydrogen came to us facing a critical strategic pivot: dropping their physical hardware line to go all-in on a high-margin, subscription-only model for their tablets.
However, their existing website was built for a traditional multi-product catalog, not a single-product subscription. Expecting traffic to learn a new product category, absorb health benefits and commit to a billing cycle all at once created severe decision paralysis. The goal was to re-engineer a fragmented store into a streamlined, subscription-first conversion system that eliminated friction and guided users seamlessly to checkout.
The SOLUTION
We replaced the rigid catalog layout with a custom storefront optimised for user psychology. To eliminate decision paralysis, we built an interactive "Routine Builder" onboarding flow that used simple lifestyle prompts to automatically guide traffic into larger, multi-month bundles.
Alongside this, we re-engineered the PDP and cart drawer to make recurring orders the default, using price anchoring and dynamic milestone tracking to increase order values. To capture mobile traffic, we introduced an annotated media carousel that embedded clinical benefits directly into premium visuals, later implementing loss-avoidance copy to protect subscription velocity.
THE RESULT
The impact was immediate. Within 30 days, Be Hydrogen achieved a 101% increase in Cart Success Rate (CSR) and a 32% lift in Average Order Value (AOV).
Most notably, the store saw a 65% increase in the total subscription uptake rate. These gains were achieved entirely without increasing ad spend, proving that optimising the decision journey successfully transformed casual browsers into high-intent subscribers.
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